Spikes Asia Convention 2012
It was an honor to represent my school, Nanyang Academy of Fine Arts, to be part of the Spikes Asia Convention 2012's Live Art Installation. In teams of 2, we were given a total of 3 days to work with a brief which was titled the "Bucket-List" brief. The way it worked was that every team would be selected by a creative director and would be given a total of 5 different words and a quote which meant a lot to them and we would have to come up with an installation based on that.
- - -
Selected by DDB Worldwide's Chief Creative Officer, Amir Kaasei, the words and quotes were:
1. Muhammad Ali
3. My Family
Quote: "Be courageous, because the new only happens when you risk something"
- - -
After careful consideration and planning, my team mate and i decided to fuse the themes "Chess", "Freedom" and "Passion" alongside the given quote. The approach would be to create a Black Horse in 3D form which frame was built by metal wiring on foam boards, followed by applying triangular forms onto it. This will be placed against a 2D background featuring the black and white checks resembling a chessboard.
The derivation of the concept:
1) It was derived from the idea of chess as in chess, there are play pieces such as the King, Queen, Rooks, Knights, Bishops and Pawns. We have narrowed down to one play piece which is the Knight - Horses. The reason why we have chosen the knight is because when we think of horses, we think of Freedom when they run carefree in an open grass field.
2) Upon linking it back with the quote which talks about risk, we felt that horses also depicted very well in the sense of Horse Betting/Racing. The reason why is because in order to be involved in the race, bets will have to be placed and there is no guarantee that you would win. However, if you refuse to take that risk, you will never have a single chance of winning anything at all.
3) Lastly, Passion is portrayed through the triangular forms above the structure of the horse. The message of the triangular forms actually mean that life is not always smooth sailing and there will always be ups and downs throughout our lives but someday, with passion and perseverance, you will get there.